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Digital Marketing

Using Search Engine Optimization Tools To Help Your Website Reach Its Full Potential



search engine optimization

Your company’s internet presence serves as its primary point of contact with the general public. This includes your website, your profiles on various social media platforms, and any other marketing efforts you do.  Utilizing SEO tools will help boost your website’s exposure in search engines and on the internet. 

They cover everything from keyword research to analysis of backlinks.

Link Building

Utilize the most advanced SEO techniques available if you want to maximize the potential of your website.

There is a wide variety of tools available, including both free and paid options, that may aid in website optimization.

This highly thorough tool can aid with both on-page and off-page search engine optimization. In order to guarantee that your website functions to its maximum capacity, you may discover broken links, audit redirects, and take other steps. One of the key factors in search engine rankings is the number and caliber of inbound links to a website. Building links to your website is an essential part of any SEO strategy for this reason. Link building is the process of creating hyperlinks (sometimes referred to as “backlinks”) pointing to your website or specific web pages.

In addition to being among the best strategies to improve your organic search engine rankings, backlinks are also among the most crucial components of Google’s algorithm, making them one of the most crucial factors in general. It is vital to keep in mind that even if a comprehensive link-building plan can assist you in achieving a higher ranking in search engines, this process will take some time. It will take some time for you to cultivate a positive reputation in your field; thus, you will need to be patient and persistent. On the other hand, the benefits may more than compensate for the effort! A good link-building strategy will provide you with a variety of benefits, not the least of which is an increase in your rankings. The first and most obvious benefit is that it will give the impression that your material is more credible.

Investigation of Keywords

Building a website that is representative of a company’s goods, services, and ideal customers is one of the best ways for a small company to expand its online presence. They may also increase their digital marketing efforts by doing keyword research to determine the terms and phrases that consumers search for when looking for items or services similar to their own. Researching keywords gives you significant insight into what your audience is searching for on Google, which can help you guide both your content strategy and your efforts to improve your organic search engine rankings. Before you start creating your website or producing content for your website, it is imperative that you complete this stage first because of the reasons stated above. To get started with your keyword research, choose a term or phrase that is in some way connected to the product or service you offer. Your seed keyword, also known as your head keyword, is found here. As soon as you have determined your seed keyword, you can begin compiling a list of related keywords that will assist you in reaching your intended audience and attracting quality visitors to your website. Remembering that keywords should be relevant to your target audience and the goal of their searches is one of the most crucial things you need to keep in mind. If you are in the business of selling noise-canceling headphones and your data reveals that the vast majority of individuals who search for these headphones intend to make a purchase, you should spend most of your attention on marketing your product as the optimal answer. Monitoring the outcomes of your SEO efforts is the final stage in improving your online presence via the use of various tools.

Optimization of the Page Itself

On-page optimization, as its name indicates, entails improving several components of your website’s page itself. It encompasses everything, from the content to the HTML code, both of which have the potential to dramatically influence how visible your website is in search engine results. On-page optimization, in contrast to off-page and technical SEO, is completely under your command, which is why it is such an important component of your total search engine optimization plan. Even if on-page SEO isn’t the only criterion that determines your site’s position, it’s still extremely important for bringing in new consumers and maintaining the ones you have. Using keywords in an intentional and purposeful way throughout the text of your website is one of the most prevalent on-page SEO tactics. Although keyword stuffing was common practice in the past, new on-page SEO strategies place greater emphasis on the production of high-quality content that offers a positive experience for site visitors. To put it another way, you should avoid stuffing your content with an excessive amount of keywords and check to make sure those keywords are relevant to your readership. Utilizing your site’s internal linking structure is another on-page optimization approach that may assist your audience in navigating your website and locating the information they want. This can also assist improve the authority of your website, which is a crucial element in search engine results. If you want your internal links to be more relevant, utilize the term you’re targeting as the anchor text when you create them. It’s also a good idea to include your keyword in the metadata and title of the page you’re working on. This can assist improve your site’s overall rating and provide Google with additional context on the content of your page. In addition to these on-page methods, improving the structure and navigation of your website is an absolutely necessary step. This involves ensuring that all of your pages are linked to one other and giving users a clean and easy-to-follow site design. In addition, this includes ensuring that all of your pages have relevant content. Optimizing the speed at which your website pages load is the last step, and it is one of the most important. This may have a big influence on the visibility of your website in search engines and give a more positive user experience for the people that visit your site. Your business must select the on-page SEO method that will work best for it from a wide range of available options.

It’s crucial to remember that results won’t be visible right away, so it’s a good idea to regularly review your on-page SEO strategy to make sure you’re still on the right track.


Users can more easily locate what they’re seeking online with the assistance of search engines. However, it is equally important to have a website and content that are of high quality in order to turn those visits into consumers. People won’t come back to your website even if it has a fantastic position on Google if they don’t like what they see when they get there. Because of this, having a well-optimized website is critical to the success of any organization. There is a wide variety of tools available to assist you in optimizing your website; nevertheless, it is essential to concentrate on the solutions that will result in a high return on investment. This entails making use of data to locate bottlenecks and determine what aspects of the business are successful and which are not. Following that, you will be able to generate ideas and come up with methods to boost your conversion rate. These tools will check for indexation problems, broken links, and major accessibility issues that can have a negative impact on your rankings and lead to a negative experience for your users. It is essential to identify and address these issues before they might lead to more significant complications. Beginning on a modest scale and concentrating your efforts where you will get the most return on investment (ROI) are essential steps in the process of optimizing your website. This may entail things like conducting keyword research, optimizing the website itself, and generating links.

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Digital Marketing

Effective Hacks To Craft Persuasive Articles On Mental Health And Awareness



article writing services

If you go to Google and type “Mental Health Awareness Tips, ” there’ll be infinite results popping up once you hit Enter. However, after scouring for a while, you’ll realize that not all of them are intriguing enough for you!

Similarly, when users from across the world are searching for articles on mental health, they’ll stay with the ones that captivate them the most. So, how do you think that works?

In this blog post, we’ll be discussing some of the effective hacks that professional article-writing services use to craft articles that engage users till the conclusion!

So, let’s begin the journey!

Must-Have Hacks for Engaging Articles on Mental Health

  1. Inform, Don’t Trigger!

Remember that you have to provide your users with detailed information as a responsible website content writer. However, also keep in mind that your audience is mostly writers searching for articles on mental health; or victims searching for tips and guides to help overcome their trauma.

So, be very careful to avoid any kind of triggers that may result in worsening the victim’s situation, rather than fixing it. That being said, trigger warnings must be included strategically. Overuse might reduce their impact totally, which is again not a desirable thing to do.

  1. Stick To Accurate and Credible Information

While dealing with topics like mental health, understand the gravity of the content. It’s not just any lifestyle blog where you can be lenient with your thoughts. Here, you have to state accurate and credible information to help users get the correct information when they’re looking for it.

Pick information from credible sources, like .gov websites. Else, you can also conduct interviews with licensed mental therapists and psychologists to add more depth and make your articles more impactful.

  1. Be Empathetic and Respectful

The first step to writing compelling mental health awareness articles is to understand how empathy and respect can be the major players in enticing the audience. Why? Because it’s your tonality and language selection that promotes inclusivity and portrays your understanding of such issues.

While citing examples, never use terms like crazy, psychopath, etc. These words often convey stigmatization and portray negativity that can have adverse effects on your audience. Rather, go for a neutral tonality. Also, using phrases like “a person suffering from psychological disorders” instead of “a psychopath” has significant positive effects on the readers’ minds.

  1. Break Social Stigmas

Wonder why mental health awareness campaigns have garnered so much success lately? It’s because people have been able to address mental issues clearly by realizing that stigmatization and shyness can only worsen their conditions.

However, even in this day and age of rising awareness, many people fail to address their mental issues. Why? Because social stigmas still exist, and they can pose serious threats to the victims. Hence, whenever you’re dealing with such a sensitive issue, try to dispel the common myths and stigmas. This helps promote understanding and acknowledgment more than any other thing!

  1. Emphasize Coping Mechanisms

Dealing with topics like mental health and awareness is indeed challenging for even the best seo content-writing services. But, it’s not an impossible task as well. Users searching for such articles often look for content that talks about effective coping mechanisms.

That’s where you can shine and make your article more promising to the users. Choose to emphasize coping mechanisms through your article. Also, don’t forget to state how crucial professional support might be to help cope with mental issues. This will encourage the readers to follow your content more!

  1. Cite Some Real World Examples

As a writer, you must understand that mental health experiences can be as diverse as cultures across the world! So, there is no one-size-fits-all approach. You have to tailor your perspectives and avoid including stereotypical instances so that your users don’t lose their interest mid-way!

Rather than that, try incorporating real-world citations. Refer to stories of eminent personalities from different backgrounds, and state how they used to cope with their issues. This brings a sense of authenticity to your content and makes it stand apart from the competition.

If you’re interested in sharing your views on mental health and awareness, website content writing services like Content Freelancing can be a great platform to showcase your ideas!

Wrapping it Up

Crafting a persuasive article on a sensitive topic like mental health, requires careful consideration. On one hand, you’ve to be very careful with the tonalities and language to not trigger your audience. On the other hand, you have to be creative and innovative to make the content rank on SERPs!

Referring to the above hacks will help you craft compelling article pieces, that will not only outshine others but also pose you as an authority on the specific niche.

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Mobile Marketing

Review Of the iPhone 13 Smartphone




After my old iPhone 8 didn’t receive the iOS 17 update, I started thinking about changing my phone. I didn’t particularly want to switch to Android, since I had already developed a habit of using Apple devices and the Apple ecosystem attracted me with its convenience and the fact that I already had an Apple Watch Series 4, which I didn’t want to write off because I couldn’t connect it to Android. Well, I wanted to buy something modern, with an OLED screen, from the Apple ecosystem, at least 128 GB of memory, since 64 is not enough and not very expensive. I wanted to keep it to 60-70 thousand, with the purchase of chargers, power banks and cases. 

This price includes several Apple phones. IPhone 11, 12/12 mini, 13/13 mini, 14. The option with iPhone 11 was canceled immediately, since this phone is already obsolete and has an IPS screen. Mini iPhones were not considered, they are too small and do not have many accessories and parts in case of emergency. 12, 13, or 14 – that is the question. Buying an iPhone 14 for 7-8 thousand more than an almost identical 13 does not make sense. The twelfth iPhone is also obsolete, so my choice fell on the iPhone 13.

Pro Tip: If you also want to buy a new good and cheap MacBook for yourself, then click on your given link Apple laptop price in Pakistan now.

Main characteristics

Dimensions147×71.5×7.65 mm
Weight173 g
Housing materialsCeramic Shield front panel, glass back panel, aluminum body. Immersion protection IP68
Screen resolution2532×1170 pixels
Screen typeOLED; 6.1 inches
Hertz screen60 Hz
Pixel Density460 pixels per inch
Screen technologiesHDR; True Tone; Oleophobic coating
CPUA15 Bionic
RAM4 gigabytes
Built-in memory128, 256, 512 gigabytes
Cameras12 MP main (f/1.6), 12 MP ultra-wide-angle (f/2.4), 12 MP front (f/2.4). Video recording up to 4K/60FPS
ColorsStarlight, Midnight, Product Red, Blue, Pink

Packaging and delivery

The scope of delivery of the 13th iPhone is very modest, but this goes back to the updated revision of the immortal 11th model. Apple is fighting for the environment by removing everything “unnecessary” from the kit, but in fact, the smaller box saves volume on airplanes and trucks. So, the delivery kit includes instructions, a warranty card, which has no special meaning in Pakistan, an apple sticker, a USB-C to Lightning cable, a paper clip for removing the SIM card tray, and, accordingly, the phone itself.

This kit does not fit in any way with the kit of my old iPhone 8, which, in addition to all of the above, included a power supply and headphones.

Phone appearance

Appearance of the device The appearance of Apple phones has remained virtually unchanged since 2019 – since the release of the iPhone 11, only in 2020, with the twelfth model, the edges became straight.

The innovation of the 13th model is diagonal cameras and a smaller “bang” where cameras and Face-ID sensors are located. As mentioned above, the phone is not very large, only 6.1 inches – not much by today’s standards, when the screen size of a modern phone can reach up to 7 inches and above. Together with the low size of the frames (their thickness is about three millimeters), the phone feels very small in the hand. Only the chopped edges spoil the impression a little, but even if you hold the smartphone in your hand for a long time in the case, the edges do not cut into your hands. The camera design is similar to the iPhone 14, and in general to the iPhone 15.

Two small circles of cameras of ~14 millimeters each are located diagonally. With or without a case, the phone is very wobbly when lying on the table.

My phone is pink. The pastel color is very beautiful, but it is not bright or pale.

There is nothing on the top edge of the device except a lone communication antenna.

On the right is the power button, on the left are the volume buttons and the silent mode switch lever. The tray for 1 SIM card is also on the left side.

At the bottom there is a lightning connector for charging and asymmetric grilles for the microphone and speaker.

Performance and interface

The smartphone is equipped with the Apple A15 bionic processor, released in 2021 along with the thirteenth line of iPhones. The chip contains 2 high-performance cores that are active in complex tasks and productive games, as well as 4 energy-efficient cores that work in ordinary tasks.

The graphics processor of this particular phone contains 4 cores, as in the 13 mini, while in the pro and pro max models the graphics are more powerful and contain 5 cores. But this does not affect the performance of the device in any way – all games and applications fly, no lags or problems were noticed. The smartphone is equipped with 4 gigabytes of RAM and 128, 256, 512 permanent memory. Let’s go through the synthetic tests:

AnTuTu Benchmark is a fairly popular benchmark that generally evaluates a phone, including performance in real life. The result is quite large: ~1,200,000 points. Smartphones with a Snapdragon 8+ gen 1 or 7+ gen 2 processor have a similar result.

GEEKBENCH is also a very popular test for the phone, but it in turn evaluates single-core and multi-core CPU performance as well as graphics.

Genshin impact is one of the heaviest games on iOS. Even it runs at 60 fps on ultra settings. This means that any games will run perfectly on this phone.

Separately, I would like to say a few words about iOS and the Apple ecosystem. Communication between the smartphone and the watch is best in class, if not at all. iOS – I really like it, but there are restrictions on payments via NFS, there are no banking applications, and so on. But at the same time I always really like iOS for its smoothness.


The phone screen is one of the most important ways to interact with your smartphone. The iPhone 13 screen measures 6.1 inches, has a resolution of 2532×1170 pixels, a density of 460 pixels per inch, and a maximum brightness of 1200 nits.

This brightness is enough even on the sunniest day. The fly in the ointment of the screen is the PWM, it is very large and can be seen even just through the phone’s camera, so a certain number of people may have eye pain from using this phone.

It supports True Tone technology, which automatically adjusts color temperature depending on the ambient light, as well as HDR technology.

Oleophobic coating prevents fingerprints and greasy marks from appearing on the screen. At the top of the screen there is a notch-like cutout for the front camera and Face ID sensors.

The screen has good color reproduction and contrast, as well as high image clarity. The only disappointing thing is the lack of increased Hertz frequency, at least 90 Hertz, and not 60 Hz.


The iPhone 13 has three 12 megapixel cameras – two on the back and one on the front.

As mentioned above, there are only two cameras on the back, which is quite small and not typical for flagships (although the same Pixel 7 and 8 have 2 cameras each). The 12 megapixel main camera takes excellent photos, examples of which are given below.

Svershirik is also beautiful. This camera can also shoot in macro mode, which allows it to photograph small objects.

Examples of photos with zoom. The maximum digital zoom is x5, there is no optical zoom. (The first photo is x1, the second is x2, the third is x3).

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Cameras have always been a strong point of iPhones, and the selfie camera is no exception.

The thirteenth iPhone can record video on all cameras in formats up to 4K 60FPS. Slow motion is supported up to 240 frames per second.


Now the iPhone 13 can be called the most optimal choice of phone from Apple. The battery lasts quite a long time, it can be charged either quickly via wire or using Mag safe accessories and chargers.

The processor handles all games and will allow the phone to work without problems for the next few years. The cameras also take great pictures. The design is still relevant. And up to 273,899 PKR the phone is excellent.

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AI Trends

Empowering Your Digital Strategy With Chatbots



Social media has spoiled us and shrunk our attention span drastically in the past couple of decades. While attention spans continue to shrink, customer expectations continue to rise and that’s why you need a way to instantly respond to your customers whenever and wherever they want.  

That’s where chatbots come in. They don’t just make your digital presence stronger, but open new sales avenues and marketing opportunities. White-label digital marketing companies can help you finetune those marketing and integration strategies for better growth. 

Before we proceed to strategies, let’s check out how chatbots can help your digital marketing strategies: 

  • Lead generation- Your site attracts all kinds of traffic. Chatbots can initiate conversations with them and generate valuable leads that can be further filtered out with more targeted questions. So, the pre-sales team can be smaller. 
  • Always available- When you outsource your digital marketing needs to a white label SEO agency in India, they can target the right keywords to draw in the right global audience to your site. Chatbots can stay on 24/7 to solve problems and answer questions of those people irrespective of the time zone difference.
  • Drive sales- Chatbots can provide personalized recommendations to users. Depending on their purchase history, browsing pattern, and other such data, chatbots can recommend personalized discounts for relevant products and increase sales.
  • Flawless customer support- Chatbots were originally designed to smoothen customer support and do it flawlessly by helping your customer troubleshoot basic problems and answering FAQs. 

Tips to integrate chatbots into your digital marketing strategy:

1. Set your goals 

All purpose chatbots aren’t impossible, but require more resources and can be quite expensive. They are usually AI-powered and the price you end up paying can vary drastically depending on the number of customers who access that chatbot. According to white label digital marketing agencies in India, small businesses are better off focusing their limited resources on goal-oriented chatbots. 

When you choose a goal like lead generation, cross-selling, or simply answering FAQs, you’ll have a clear direction for funneling your resources. For instance, if you’re a small bakery that is looking to solve customer queries online and familiarize them with your establishment, an FAQ-focused chatbot is perfect, cheap, and all you need. 

2. Improve User Experience

According to search engine optimization companies for small businesses, user experience, sales, and search engine ranking are all integrated and chatbots are the ultimate solution to improve user experience. For instance, an AI chatbot can help you improve customer experience drastically. 

AI can understand your customer queries better and provide them with tailored solutions readily to address their problem. This makes customers dwell longer on your page and sends all kinds of signals to search engine algorithms. Moreover, the user interactions gathered by the chatbot can be used by offshore marketing agencies to optimize website content and give more useful information to your users. 

If you are a small business, AI chatbots may be out of your budget. In that case, raft questions thoughtfully to create a natural conversation flow. Think from the customer’s perspective and provide concrete answers and options to choose from. It’s also important to leave the option for chatting with a live customer support representative when the customer doesn’t get satisfactory answers. 

3. Connect with social media accounts

Modern chatbot platforms bring the revolutionary option of integrating social media chatbots to your site and all other channels. Why is this revolutionary for marketing? When clients send a query on WhatsApp, Facebook, LinkedIn, or on your site, you access and reply to them from a single dashboard. 

While your customers stay happy with answered queries, you get to automate marketing campaigns and run promotions and contests on all channels with a single click. Convenient, powerful, and revolutionary indeed. You also have the option to track individual customer interaction on every channel and push personalized communication. 

It’s ironic when social media is responsible for reducing our attention spans and social media chatbots help companies to interact more with their customers and win back their attention. Either way, as long as you have the help of a white-label digital marketing agency that curates your chatbot integration strategy, you can hit all the goals of increased sales, leads, and customer satisfaction.

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AI Trends