Empowering Your Digital Strategy With Chatbots

Social media has spoiled us and shrunk our attention span drastically in the past couple of decades. While attention spans continue to shrink, customer expectations continue to rise and that’s why you need a way to instantly respond to your customers whenever and wherever they want.  

That’s where chatbots come in. They don’t just make your digital presence stronger, but open new sales avenues and marketing opportunities. White-label digital marketing companies can help you finetune those marketing and integration strategies for better growth. 

Before we proceed to strategies, let’s check out how chatbots can help your digital marketing strategies: 

• Lead generation- Your site attracts all kinds of traffic. Chatbots can initiate conversations with them and generate valuable leads that can be further filtered out with more targeted questions. So, the pre-sales team can be smaller. 

• Always available- When you outsource your digital marketing needs to a white label SEO agency in India, they can target the right keywords to draw in the right global audience to your site. Chatbots can stay on 24/7 to solve problems and answer questions of those people irrespective of the time zone difference.

• Drive sales- Chatbots can provide personalized recommendations to users. Depending on their purchase history, browsing pattern, and other such data, chatbots can recommend personalized discounts for relevant products and increase sales.

• Flawless customer support- Chatbots were originally designed to smoothen customer support and do it flawlessly by helping your customer troubleshoot basic problems and answering FAQs. 

Tips to integrate chatbots into your digital marketing strategy:

1. Set your goals 

All purpose chatbots aren’t impossible, but require more resources and can be quite expensive. They are usually AI-powered and the price you end up paying can vary drastically depending on the number of customers who access that chatbot. According to white label digital marketing agencies in India, small businesses are better off focusing their limited resources on goal-oriented chatbots. 

When you choose a goal like lead generation, cross-selling, or simply answering FAQs, you’ll have a clear direction for funneling your resources. For instance, if you’re a small bakery that is looking to solve customer queries online and familiarize them with your establishment, an FAQ-focused chatbot is perfect, cheap, and all you need. 

2. Improve User Experience

According to search engine optimization companies for small businesses, user experience, sales, and search engine ranking are all integrated and chatbots are the ultimate solution to improve user experience. For instance, an AI chatbot can help you improve customer experience drastically. 

AI can understand your customer queries better and provide them with tailored solutions readily to address their problem. This makes customers dwell longer on your page and sends all kinds of signals to search engine algorithms. Moreover, the user interactions gathered by the chatbot can be used by offshore marketing agencies to optimize website content and give more useful information to your users. 

If you are a small business, AI chatbots may be out of your budget. In that case, raft questions thoughtfully to create a natural conversation flow. Think from the customer’s perspective and provide concrete answers and options to choose from. It’s also important to leave the option for chatting with a live customer support representative when the customer doesn’t get satisfactory answers. 

3. Connect with social media accounts

Modern chatbot platforms bring the revolutionary option of integrating social media chatbots to your site and all other channels. Why is this revolutionary for marketing? When clients send a query on WhatsApp, Facebook, LinkedIn, or on your site, you access and reply to them from a single dashboard. 

While your customers stay happy with answered queries, you get to automate marketing campaigns and run promotions and contests on all channels with a single click. Convenient, powerful, and revolutionary indeed. You also have the option to track individual customer interaction on every channel and push personalized communication. 

It’s ironic when social media is responsible for reducing our attention spans and social media chatbots help companies to interact more with their customers and win back their attention. Either way, as long as you have the help of a white-label digital marketing agency that curates your chatbot integration strategy, you can hit all the goals of increased sales, leads, and customer satisfaction.